CONTACT: Nan Meehan
Director, Consumer Marketing
Day-Timer, A Subsidiary of ACCO Brands
610-530-6480
nan.meehan@daytimer.com
For customer service inquiries, please click here

East Texas, PA, November 18, 2009 – – Day-Timer, Inc., the most recognized name in personal productivity and organization, today introduced two mobile calendar/productivity apps for use on the Apple iPhone® and Apple iPod® Touch: Movers & Shakers and Pink Ribbon Planner.

These stand-alone organization apps combine the most reliable components of calendar/time/task management with colorful, inventive electronic interfaces that help the user manage their time and tasks on a daily and monthly basis. Day-Timer’s Movers & Shakers and Pink Ribbon Planner apps are available for an introductory download price of $2.99 until December 12 from Apple’s iTunes store. For more information, visit the Day-Timer website: www.daytimer.com/iPhoneApps.

Both of these unique productivity tools offers intuitive, easy-to-use features and functions. Taking full advantage of the iPhone’s unique tactile features, they put a fresh spin on time and task management with features such as:

• Five color-coded Customizable Tags to categorize calendars and task lists. The user may view all entries at once or filter by category.
• An integrated Task List on both Month and Day views that displays appointments and tasks side by side.
• Color-coded Appointments by category; blocked out as "busy" times
• Customizable "Out-of-App" Reminder Alerts for appointments and tasks
• Tasks and appointments can be e-mailed directly to contacts stored in the phone
• Customizable Settings: Daily start time and 12 or 24 hour clock
• A simple, Shake-toggle Interface between Month and Day views
• Task-Counter Icon that displays the number of tasks due today on the main app screen

Both of these innovative calendaring/task management apps are aimed at a wide range of consumers who are attracted to the iPhone’s user experience and innate capabilities.

"Movers & Shakers" has a colorful graphics treatment that appeals to both men and women. The "Pink Ribbon Planner" app appeals largely to female consumers with a strong social conscience. Day-Timer honors the quest for breast cancer awareness and research by donating 5% of the purchase price of Pink Ribbon Planner to The Breast Cancer Research Foundation®.

Building on the strength of the well-known Day-Timer brand, General Manager Martha Curren states, "Responding to today’s mobile consumer, our task management/ appointment scheduling apps help them manage their busy lives on the go. Both apps incorporate eye-catching colors and graphics, easy-to-use scroll and data entry capabilities, and intuitive and user-friendly system features."

"We believe that the apps we have developed for the iPhone® and iPod® Touch platforms will appeal to today’s tech-savvy consumer who has whole-heartedly embraced today’s mobile, electronics-based life and workstyles. And anyone can use them: small business owners, families, young professionals, or anyone who juggles multiple tasks on a daily basis."

Day-Timer’s Movers & Shakers and Pink Ribbon Planner apps are available for an introductory download price of $2.99 until December 12 from Apple’s iTunes store. For more information, visit the Day-Timer website:www.daytimer.com/iPhoneApps.

About Day-Timer: Day-Timer is the most recognized name in personal productivity and organization. Incorporating proven time management principles, Day-Timer helps individuals achieve their personal and professional goals, prioritize and manage their limited time to balance their work/life commitments, and embrace the philosophies of efficiency and productivity.
Website: www.daytimer.com

Contact: Nan Meehan,Director,Consumer Marketing, Day-Timer, A Subsidiary of ACCO Brands. 610-530-6480, nan.meehan@daytimer.com