CONTACT: Nan Meehan
Director, Consumer Marketing
Day-Timer, A Subsidiary of ACCO Brands
610-530-6480
nan.meehan@daytimer.com
For customer service inquiries, please click here

Abraham Lincoln, U.S. President said, I remember my mother's prayers and they have always followed me. They have clung to me all my life.

FACT: Through the hard work of two women, Anna Jarvis (1900's) and Julia Ward Howe (1870's), Mother's Day was celebrated in almost every state in the Union. On May 8, 1914, President Woodrow Wilson signed a Joint Resolution designating the second Sunday in May as Mother's Day.

Women today are as passionate, as focused and as busy as these two pioneers trying to make things happen and keep things in order. And we are as grateful as Abe Lincoln for their support and love.

There are a number of gift ideas to help to celebrate this special day and recognize our mothers.

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FOR THE MOM WHO TAKES CHARGE:

One way to help Mother with her busy job of keeping the family life in balance, is to give her one of Day-Timer's newest products - The Schedule Master. The Day-Timer Schedule Master (www.daytimer.com) not only keeps her organized but, more importantly, helps to create good communication among family members.

Here's how it works: Each person in the family has their own color code. ?Everyone can see at a glance if there are conflicts with anyone's schedule.?This keeps parents in charge of family life vs. being a reactor to an endless number of activities that can pull a family apart.

For instance, Mom can see at a glance that she is going on a business trip and her daughter's birthday will happen while she is away. Mom?can choose to live up to her family values ?while carrying through on her business obligations. ?She can invite her daughter to spend the Saturday before she leaves on a special date - to go to the movies,?play video games and have her favorite fast food. ?

So this calendar is more than color coded pieces of paper. ?It is a help for Mothers to finally create balance in their family lives in 2009 and choose to do what is important to them first.?

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FOR MOMS IN TOUCH WITH THE LATEST FASHION TRENDS

The colors this season, according to 'The Fashion Spot' are soft lilacs, blues and lime green. ?Day-Timer Spring Blosson Padfolio will help your mom make a fashionable statement at the Board meeting or the PTA meeting.

Or perhaps she would prefer the Malibu Tote in Raspberry, another trendy Spring fashion color. A matching planner in pebbled grain leather with silver tone hardware and contrast stitching is also available in Raspberry, as well as red, black and loden.

About Day-Timer: Established in 1947, Day-Timer is the original American provider of time management solutions and organization tools to help simplify life. Day-Timer is a subsidiary of ACCO Brands (NYSE: ABD). The complete Day-Timer® brand line of planners, luxury leather covers, portfolios, handbags and more can be found at www.daytimer.com or by calling 1-800-225-5005. Select organization tools are also available at Staples, Office Depot, Office Max and other major office supply retailers.

Contact: Nan Meehan,Director,Consumer Marketing, Day-Timer, A Subsidiary of ACCO Brands. 610-530-6480, nan.meehan@daytimer.com