It's Called ‘The City That Never Sleeps’ For A Reason


FOR IMMEDIATE RELEASE

Day-Timer Survey Shows New Yorkers Are Out, Making Plans for All Hours of the Night and Hardworking New Yorkers Top the List

Lehigh Valley, PA, December 2007 – In a 24/7 world, the workday doesn’t end, or even necessarily start in the standard hours of 8:00am to 6:00pm. On a recent Saturday night in October, 2007, Day-Timer set out to the streets of New York between the hours of 8:00 p.m. and 5:00 a.m. and surveyed a few hundred New Yorkers about what they were out doing in the ‘city that never sleeps’. Interestingly, 23% were out for work purposes. Of the rest of the people surveyed: 19% were going to a club or a bar, 16% were attending a celebration for a family member or friend, 13% were going to the theater, musical concert or sports event, 9% were eating out at a restaurant, 8% were touring the city and 1% were walking their dogs.


“It was fun to get a view of what is actually taking place in the ‘city that never sleeps.’ We found that, even on a Saturday night, a large percentage of those surveyed from every area of the city were in fact working,” commented Maria Woytek, Life Management Expert at Day-Timer. “This study reinforced our belief that the ‘typical’ day as we knew it no longer exists. People today are creating their own individual schedule for every hour around the clock.”


New York’s nightly workers that were encountered throughout the evening included a variety of people, i.e.: a garbage man who tries to meet women while collecting trash; a cop out working to “clean up” New York streets; a nurse who confessed, while on her cigarette break, that she would rather be out at a club; a lawyer who works so much, his boss is the main person he hangs out with, and a cab driver who admitted to video taping his passengers during the night shift. There was even a celebrity assistant, known for his appearances on an E! reality show, who was finishing up work late in the night. 


“Every person had an interesting story to tell,” Woytek said. “We encountered some occupations which we expected and some that were a surprise.” 


There was a promotional worker handing out flyers on the street, a student leaving her all-day study-session at Starbucks and of course more non-traditional and illegal workers, such as the street vendor who hustles handbags.


Other results showed that people not working had planned various activities, from attending film parties or the haunted mansion in Chelsea to concerts at the Bowery Ballroom, a Cabaret Review, or an evening seeing Young Frankenstein. The more studious and serious minded were studying for the stock brokers Series 7 exam, helping a friend write a paper, or going to the gym.  A number of people were heading to LaGuardia Airport for a flight back to International destinations such as London, Ireland and Italy.  All of which just goes to show that, while it may be a preconceived notion that everyone is partying throughout the night in New York on the weekend, people are actually scheduling and doing meaningful tasks at all hours of the day.


Others were involved in small social gatherings with family and friends:  a young man going to see a friend at a show after midnight, a young woman in the West Village going to a party in Brooklyn, a couple going to a housewarming party, a young man going to play guitar on the subway, a group of guys going to a bachelor party and a 30- something waste treatment specialist out in Soho at 2 a.m. window shopping. 


The Day-Timer “Out All Night” survey took place on October 20th/21st between the hours of 8:00pm and 5:00am in select Manhattan neighborhoods, including Soho and the West Village, the Upper West Side, Midtown, the Lower East Side, the East Village and the Upper East Side. Nearly two-hundred New Yorkers were surveyed in that time. Day-Timer, the pioneer in time management tools recently released the first 24/7-paper planner.  For complete survey results and additional charts, please contact Connie LaMotta, 845-596-6091, conniela@mac.com.


About Day-Timer
Established in 1947, Day-Timer is the original American provider of time management solutions and organization tools to help simplify life.  Day-Timer is a subsidiary of ACCO Brands (NYSE: ABD).  The complete DayTimer® line of planners, luxury leather covers, portfolios, handbags and more can be found at www.daytimer.com or by calling 1-800-225-5005. Select organization tools are also available at Staples, Office Depot, and other major office supply retailers. 

Contact: Nan Meehan,Director,Consumer Marketing, Day-Timer, A Subsidiary of ACCO Brands. 610-530-6480 nan.meehan@daytimer.com

Subsidiary of ACCO Brands Corporation


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