Seeing Red Helps Women Live A Heart-Healthy Life


FOR IMMEDIATE RELEASE

LEHIGH VALLEY, Pa., October 5, 2004 - This stylish new Go Red For Women planner from Day-Timer - designed by and for women with the American Heart Association (AHA) - is a great start for any woman interested in taking steps toward a heart-healthy life.


While a small percentage of women are aware that heart disease is the number one killer of American women, there are millions more to educate. Did you know that nearly one-third of fatal heart attacks occur in women under the age of 55? One in eight women age 45 and over have had a heart attack - with African American women having a 33 percent higher death rate than white women.

Supporting the AHA’s Go Red For Women campaign, Day-Timer developed a planner small enough to fit in your purse but packed with the tools you need to take care of your heart.

Eat smart without sacrificing taste
If you like spending time in the kitchen, you’ll want to try the delicious and easy seasonal recipes featured each month, including Fresh Tomato Pizza, Chicken Orzo with Mediterranean Tomatoes and Bourbon Street Pecan Pie.

If eating out or "take out" fits your lifestyle, you can still keep count of saturated fat and calories on the special Eating Plan goal sheets.

Exercise for your heart
Whether you’re at home or on the road, there’s an easy way for you to track your daily exercise so you can look back at the end of the week and feel good about your accomplishments.

A small price to pay
The starter set, priced at $24.99, comes in a black faux leather binder with a charming red dress zipper pull. Daily pages are bordered by red stripes and monthly tabbed pages are illustrated with chic line drawings of women. Product is available online at daytimer.com/heart, by calling 800-253-7601 and through the Day-Timer catalog.

A gift from the heart
Day-Timer is proud to support the life-saving efforts of the American Heart Association’s Go Red For Women campaign. Day-Timer will contribute 15% from the final sale price of every Go Red For Women planner from February 1, 2004 to December 31, 2006 to the American Heart Association.

Day-Timer
In business since 1947, Day-Timer has evolved into a company offering hundreds of organization and time management products that simplify the lives of consumers at work, home, school, and on the go.

Day-Timer products are available worldwide. In North America, they can be purchased directly from the Day-Timer catalog and the company’s web store at daytimer.com, from commercial contract dealers and wholesalers, and all office superstores. They are also available internationally through Day-Timer affiliate companies in the UK, Australia, and New Zealand.

Day-Timer is part of the office products business of Fortune Brands, Inc. (NYSE-FO), the consumer products company.

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