Day-Timer, American Diabetes Association to improve Diabetes Management New Personal Management Tool to Make Living with Diabetes Easier

CONTACT: Nan Meehan
Director,Consumer Marketing
Day-Timer, A Subsidiary of ACCO Brands.
610-530-6480
nan.meehan@daytimer.com

FOR IMMEDIATE RELEASE

Day-Timer, American Diabetes Association to improve Diabetes Management New Personal Management Tool to Make Living with Diabetes Easier


Allentown, Penn (July 25, 2003) – Day-Timer, a leading manufacturer of personal organization and time management tools, has partnered with the American Diabetes Association (ADA) to create the Day-Timer® Diabetes Management Planner, a personal day planner custom-made for individuals with diabetes. Today, 17 million Americans live with diabetes and self-management efforts pave the way to take control of the disease.

An industry first, the Day-Timer Diabetes Management Planner helps people with diabetes record and track everything from doctor visits and food intake to medication schedules and blood sugar testing. As a result, people with diabetes are able to take the necessary steps in monitoring and controlling the disease to make living with diabetes easier.

According to the American Diabetes Association, keeping accurate records helps patients and their doctors keep the disease under control. The Day-Timer Diabetes Management Planner is a one-stop solution for mapping and tracking activities to maintain good health.

Similar to standard Day-Timer planners, the Diabetes Management Planner - is an easy-to-carry zippered binder. Content includes customized pages to record daily disease management activities and zippered pouches for blood sugar meters and test strips, as well as general information to further educate people with diabetes about the disease. Overall benefit is the all-in-one functionality, which reduces fumbling with files, folders and loose sheets of paper, which can inhibit proper management of the disease.

"For over fifty years, Day-Timer has empowered consumers to take charge of their personal time and information," said Joe Winters, president, Day-Timer "The Day-Timer Diabetes Management Planner continues that tradition, giving people with diabetes a smart, practical tool that can help them achieve a more healthy lifestyle – simply and cost effectively."

To further the ADA’s ability to support people with Diabetes, Day-Timer will contribute 15- percent from sales of the Diabetes Management Planner, which retails for $39.99, to the organization.

For questions about diabetes, contact the ADA directly at 1-800-DIABETES (1-800-342-2383) or www.diabetes.org. For more information on Day-Timer, or to order the new Diabetes Management Planner, visit www.daytimer.com or call 800-225-5005.

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