Press Release

CONTACT: Leesa Raab
LaMotta Strategic Communications, Inc.
845-596-6091
347-558-2422 cell
lmraab@gmail.com

FOR IMMEDIATE RELEASE


SHADES OF PURPLE, ORANGE AND RED TOP THE FALL LEATHER ACCESSORY COLOR LINE-UP
Day-Timer, Inc Offers the Hottest Fall Colors in Leather Accessories -- Marrying Beauty and Brains for Today?s Organization-Conscious Woman



Lehigh Valley, PA ? September 22, 2006 ? Dark shades of purple, warm shades of orange and deep shades of red are the hot fall/winter colors according to the Pantone seasonal report. And additionally, a variety of greens were spotted on the runways.

The Day-Timer fall/winter ?06-?07 leather accessory collection provides today?s fashion-savvy woman with impeccably styled leather goods to keep her organized and productive, while sporting the hottest colors of the season.

?We travel all over the world looking at the latest fashion and accessory trends from New York to Paris to Milan, said Kim Rompilla, Day-Timer fashion and trend expert. When choosing the new colors for the Day-Timer fall leather accessory line, we paid close attention to the colors being presented on the runways and what shades trend-forecasters were expecting to see in the season?s clothing lines.?

Day-Timer fall/winter line is a fall riot of color, as evidenced by the Hepburn Laptop Tote in Concord (grape), Moss Green and Marine Blue suede accented with wide leather handles and silvertone buckles. This earthy, sophisticated and fiercely independent tote lets any woman evoke the inimitable style of Katherine Hepburn?whether she?s off to dinner with her own Spencer Tracey or simply off to a client meeting. As always, style is married with organization in every Day-Timer product. The Hepburn laptop tote has a wrap-around front slip pocket with a full-scale organization panel; two smaller zip pockets are perfect for keys, tickets, or work I.D. Inside the large zippered main compartment is a padded pocket to protect subcompact laptops, with added room for files and magazines.

A variety of pieces are presented in stunning red hues, including the Triple Pocket Tote in Poppy and the vegetable-tanned leather Padfolio in Bordeaux. These items showcase the understated style of the true professional. The padfolio is an organizational beauty that accommodates both right and left-handed users. Leather interior boasts a pen loop, credit card pockets and an ID window. It also includes an elegant ivory note pad.

But nothing says fall more brilliantly than the delicious new pumpkin color?just out this season. Day-Timer has harvested this eye-catching Pumpkin for the entire Malibu leather line, including the Tote Bag, Planner and Envelope Portfolio.

The Pumpkin Planner, just as the rest of the Malibu Leather line, comes in a plush, pebble-grain cowhide that can be filled with any of the variety of planning pages that Day-Timer offers. The Malibu Leather Planner allows the time-deprived woman on them move to add flex-time to her life with a time-management system that is flexible and easily adapts to crowded spaces. It is a sure way to keep all of life?s most important appointments in order and in fashion.

?The Pumpkin color is brand-new from Day-Timer this season. This addition to the broad array of fall colors in our leather line means that we?re offering women a style-conscious way to vibrantly present themselves, while maintaining order in their lives? added Rompilla.

The Day-Timer fall/winter line, including the Pumpkin, Poppy and Plum color variations, can be found at www.daytimer.com or by calling 800-225-5005.

About Day-Timer

Day-Timer (www.daytimer.com) is a 60 years young company offering fashionable solutions to gaining control of your life. Day-Timer is a noted authority in time management, productivity, organization and planning with products and services to meet every lifestyle. With hundreds of organizational and time management tools, women and men can simplify their lives at work, home, school, and on the go, creating the work/life balance they crave. And with numerous high-end leather products, individuals can now manage their lives with style and flair.

Contact: Leesa Raab, LaMotta Strategic Communications, Inc., 845-358-6306(o), 347-558-2422 cell, lmraab@gmail.com

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