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Press Release
CONTACT: Leesa Raab
LaMotta Strategic Communications, Inc.
845-596-6091
347-558-2422 cell
lmraab@gmail.com
FOR IMMEDIATE RELEASE
IT?S IN THE BAG
High-Fashion and Functionality Showcased in Day-Timer Bags
Lehigh Valley, PA. – Handbag, pocketbook, purse, clutch, tote, pouch, evening bag, knapsack, satchel,
attaché, briefcase, backpack.* Handbags have been an essential in the history of fashion ever since people have
had something precious to carry around with them. **
Handbags were first mentioned in the 14th century and were always “the movable base of supplies –
the depot of expected needs.” *** Whatever it’s called, it can easily become everyone’s lost and
found department, hiding iPods and cell phones, change purses and checkbooks, crumpled tissues, hand cream, hair
brush and keys, lip balm and pens, wallets with cash and credit cards. The larger versions also can manage to hold a
packed lunch, paperback book or magazine, today’s newspaper, shoes to change into at work and an umbrella.
“We’ve all gone through the frustrating process of digging through the dark pit at the bottom of our bag
for keys, cell phone or whatever we need right now,” stated Maria Woytek, Day-Timer Fashion and Organization
Expert. “Women today not only want a bag that looks good and showcases the latest trends, but also keeps them
organized with whatever they need at their fingertips.”
As schedules become fuller and lives become busier, bags are no longer just about the look but also about how they
can help simplify life. Today’s woman wants a bag that offers plenty of room to carry large items,
whether it’s shoes or files, while also offering specific, easily accessed storage for smaller items
such as keys and cell phone. Whether it’s
a colorful weekender
tote, a hobo bag in Ocean Blue, or a
Latitude Messenger Bag, Day-Timer selection of totes will satisfy the desire for style and the smarts of great
function.
Big or small, organization and function can be guaranteed in each DayTimer bag.
This includes clutches
that serve as a wallet by day and transform into a chic evening bag by night. These bags were designed by women,
for women, and are loaded with organizational features, including interior framed cosmetics pouch, center zippered
coin pocket, a currency pocket, seven credit card pockets, two I.D. windows and two horizontal pockets.
There are even bags that meet the demands of your day by expanding to 2 1/2 inches, revealing a lush suede gusset.
At the end of the day, remove your work essentials and it strikes a slim profile (1/2”) that can take you
attractively into the night.
Most DayTimer bags have numerous compartments to help keep life in order while transitioning from the boardroom to
the dining room. Whether it is credit/business card holders, a slot for toting a water bottle, a cell phone holder,
or a special compartment for safekeeping of keys, each bag is sure to encourage organization. Whether you prefer
front
pockets, side
pockets, zipper pockets
or snap pockets, there is a highly functional bag to fit each style.
The straps on DayTimer bags also contribute functionality to meet your needs. There are bags with regular straps that
transition into backpack
straps,handbag straps, or just adjustable straps.
When it comes to classic and eye-catching professional design, Day-Timer offers an inspired line of business bags,
including laptop
bags that look like great totes, a slim briefcase
with a flap- over magnetic closure that makes a great impression, and a sleek, scratch-resistant
briefcase that will hold up through the most challenging days.
“DayTimer bags have been designed by busy professional working women, for working women.
We used first-hand experience to figure out what was missing from most bags, and discovered that it was functionality,
” stated Kim Rompilla, Day-Timer Leather Category Product Manager. “Even the most fabulous , gorgeous bag
can become useless if you can’t quickly stash – and find -- what you need .”
To see the entire line of exquisite DayTimer bags and to view the smart functionality inside each bag, check
out www.daytimer.com.
Day-Timer, Inc. (www.daytimer.com) is a 60 years young company offering fashionable solutions for gaining
control of your life. Day-Timer is a noted authority in time management, productivity, organization and
planning with fashion-forward products to meet every lifestyle. With hundreds of organizational and time
management tools, women and men can simplify their lives at work, home, school and on the go, creating the
work/life balance they crave. And with numerous high-end leather products, individuals can now
manage their lives with style and flair.
Contact: Leesa Raab, LaMotta Strategic Communications, Inc. 845-358-6306(o), 347-558-2422 (c),
leesar@mac.com
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