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| | The ABCs of Business Success
Many companies today don’t seem to care whether you do business with them or not. You don’t need to be high-tech to impress your customers. Sometimes you just need to return to the good old-fashioned basics that are so often forgotten. Here are 4 simple ideas that can get you back on track… and make your customers feel like the special people they are:
1) Acknowledge Them!
Make eye contact. Welcome them. Ask if you can help. If you do business by telephone, thank them for phoning, not only for buying. Tell your customers that their patronage is important to you. If you do business via e-mail, always acknowledge receipt of their order and reinforce their wise decision. Always ask them to return.
2) Survey Them! How do you learn what your customers want? How can you serve them better? It couldn’t be simpler: ask! (Then give them what they want!) The old-fashioned survey is still the best way to learn how to please your clients. Stop trying to read their minds. Customers are more than happy to share their thoughts with you… and all you need do is ask!
3) Impress Them! Take the time to communicate in a way that shows that each customer is your most important one. Instead of replying to their e-mail like this: “Bob: Tnx. Got order. Will process asap,” write a warm letter that shows they’re worthy of your time: “Hello Bob: Thank you very much for your order. Your business means a lot to me, and I’ll rush your item to you as soon as possible. In the meantime, please phone me at: 800-123-4567 if I can be of service. Again, thank you for your valued business!”
4) Thank Them! Our exciting line of Day-Timer Business Diaries. These popular little organizer books make excellent “thank-you” gifts for customers, prospects, and co-workers. We’ll even print them with your business name and logo for a professional touch.
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