Day-Timer TAPS INDUSTRY LEADER IN DIRECT MARKETING
FOR TOP MANAGEMENT POSITION
EAST TEXAS, PA, January 9, 2006 -- Day-Timer has hired expert direct marketer Ed Bjorncrantz as Vice President, Direct Marketing, announced Joe Winters, President of Day-Timer.
Bjorncrantz spent the last four years as Partner and President of The Callahan Group, a Chicago-based consulting firm focusing on strategic planning, multi-channel marketing, and change management.
Specializing in strategic planning, catalog and Internet marketing, and multi-channel integration, Bjorncrantz has spent his career in senior management positions at world-class direct marketers, such as Sears, Roebuck & Co., Quill Corporation, and JC Whitney, among others.
During his tenure at The Callahan Group, Bjorncrantz was honored by the Chicago Association of Direct Marketing as the 2004 Charles S. Downs Chicago Direct Marketer of the Year.
His work is frequently featured and he is quoted in publications including
The Chicago Tribune, Catalog Age, and Direct magazine.
He also has been recognized for his many volunteer leadership roles in the Chicago area.
Day-Timer
In business since 1947, Day-Timer has evolved into a company offering hundreds of organization tools that simplify the lives of consumers at work, home, school, and on the go. Day-Timer is an ACCO Brands company.
