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Press ReleaseCONTACT: Leesa RaabLaMotta Strategic Communications, Inc. 845-358-6306 347-558-2422 cell lmraab@gmail.com FOR IMMEDIATE RELEASE High-Fashion Meets High-Style Organization at Spring 2007 Olympus Fashion Week Accessories ExhibitAllentown, September 2006 – Day-Timers, Inc., is the 60-year-old newcomer to the high fashion scene. From among its many elegant and modernly styled leather accessory options, Day-Timers is displaying a versatile pebble grained, Malibu Tote in nautical blue, with a matching Day-Timer Malibu planner - a marriage of high- fashion and high-style organization at Spring 2007 Fashion Week in New York City. “This tote design was influenced by the working women at Day-Timers. After testing the initial prototype, the team recognized other needs and added a cell phone holder and wristlet. In fact, all Day-Timer products go through this reality testing before they are brought to market,” said Maria Wotek, Day-Timers Work/Life Balance and Fashion maven. “Additionally, our leather expert travels thousands of miles around the globe each year to find up-and-coming luxury leather.” Other Day-Timers leather collections (www.daytimers.com/dorneys) include:
A 2005 Day-Timer survey showed that respondents feel less productive than they did 10 years ago, that 60% of them always feel rushed and that they are only getting about 63% of their planned work done daily. “All of Day-Timers high fashion accessories are packed with functionality that help today’s woman be more productive, organized and find the work/life balance she craves. Surrounding organizational tools with sumptuous leather, gives woman more than just a fashionable item - it gives them good looks with smarts,” continued Maria. On display at the Spring 2007 Olympus Fashion Week Accessories Exhibit from Day-Timers are: Malibu Leather Tote – A large tote offers an uncluttered main compartment for storing necessities, along with securing smaller items inside its zippered pocket. This comes with a removable matching cell phone case as well as a wristlet. Malibu Leather Planning Binder –This matching nautical blue planner will help keep her most important appointments in order and in fashion. `The interior pockets hold credit cards, I.D., business cards, pens and coins. About Day-Timers Day-Timers (www.daytimer.com) is a 60 years young company offering fashionable solutions to gaining control of your life. Day-Timers is a noted authority in time management, productivity, organization and planning with products and services to meet every lifestyle. With hundreds of organizational and time management tools, women and men can simplify their lives at work, home, school, and on the go, creating the work/life balance they crave. And with numerous high-end leather products, individuals can now manage their lives with style and flair. Contact: Leesa Raab, LaMotta Strategic Communications, Inc., 845-358-6306(o), 347-558-2422 cell, lmraab@gmail.com Back to Press Releases|Media contact |
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