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Press Release

CONTACT: Leesa Raab
LaMotta Strategic Communications, Inc.
845-596-6091
347-558-2422 cell
lmraab@gmail.com

FOR IMMEDIATE RELEASE


GIVE THE GIFT OF SUCCESS THIS HOLIDAY SEASON
Day-Timer Made a List and Checked it Twice to Help Keep Everyone in Control



Lehigh Valley, PA, Holiday Season, 2006 ? The holidays are approaching, along with jitters that accompany finding time to search for the perfect gift for all of the people in our lives: parents, siblings, in-laws, friends, co-workers, children, pets?the list goes on and on.

A survey conducted by Day-Timer in 2005 shows that 60% of workers almost always feel rushed, while only 6% rarely feel rushed. When the chore of gift giving is added to our lives, schedules become busier and it?s even easier to fall into the high-stress zone.

The same survey has shown that workers? perception of their productivity and success is declining. In fact, in 1994, nearly half of survey respondents claimed to be successful, while in 2005 that number plummeted to less than one-third?a 30% decrease. When the holidays approach, the stress rises higher and this number will fall even more precipitously.

With the following guide from Day-Timer, everyone can be prepared for the 2006 holiday season with the perfect gifts, for a variety of people, without the stress.

The Wine Connoisseur ? Perfect for the person in your life who cannot get enough wine adventures in Napa Valley ? or the one who simply loves to find fantastic new tastes at local restaurants?the hand-sewn Italian Leather Wine Journal provides both oenophile and wannabe with the chance to track all the new tastes of the season.

The World-Traveler ? This person has seen much of what the world has to offer and has fabulous gifts from each location to show for it, making it difficult to find something that will catch his/her eye. The rich Day-Timer Ravello Calfskin Leather Passport Cover gives their travels a personalized touch and helps protect and organize their important documents while traveling in style.

The New Mom ? Just because she?s now a mom does not mean her life should be relegated to bags with cartoon characters. In fact, she?s probably looking to stay as trendy and chic as ever. The On The Move Leather Tote is not an ordinary diaper bag. While it?s full of the necessary compartments, it provides mom with a stylish way of stepping out?with or without baby in tow.

The Gamer ? For the person who is constantly looking to entertain and be entertained, the Travel Game Set makes any time game time. Stocked with checkers, chess and backgammon, it assures that this person will never be left bored. The leather case can also serve as the perfect organizational and carrying case for electronic game sets.

The Philanthropist ? There is no one busier than the person who is always giving to others, which makes the Pink Leather Tote and Binder doubly perfect for that person. While giving the philanthropist the gift of getting his/her life in control, they will also have the satisfaction of knowing the purchase of their gift contributed 10% to breast cancer research.

The Impossible Male ? Whether he?s your father, brother or significant other, he?s perhaps the most difficult person to shop for on your list. It is no secret that another tie or bottle of Old Spice simply will not cut it this year. The Manhattan Briefcase, with its combination of leather and hardware, is the perfect item for all men, no matter what their profession. It allows room to carry and keep track of all necessary items while keeping them structured. It even has a padded section for a laptop.

The Fashionista ? This person is always in vogue and looking for the next hot item that will help make her a stand-out. That?s why the Leather Catch-All from Day-Timer Milano Collection is perfect! Made from Italian leather and crafted by designer Jack Georges, it?s chic, trendy and perfect to hold and organize a cell phone, ID, cash and all other necessary items for an evening out.

Easy for the gift giver?easy for the recipient?Day-Timer leather luxury goods can be quickly purchased at www.daytimer.com or by calling 1-800-225-5505. All items come with a 100% satisfaction guarantee. About Day-Timer

Day-Timer (www.daytimer.com) is a 60 years young company offering fashionable solutions to gaining control of your life. Day-Timer is a noted authority in time management, productivity, organization and planning with products and services to meet every lifestyle. With hundreds of organizational and time management tools, women and men can simplify their lives at work, home, school, and on the go, creating the work/life balance they crave. And with numerous high-end leather products, individuals can now manage their lives with style and flair.

Contact: Leesa Raab, LaMotta Strategic Communications, Inc., 845-358-6306(o), 347-558-2422 cell, lmraab@gmail.com

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